Why invest in SEO?

Findability in search engines - especially Google - is still one of the most important sources of visitors in online marketing. Due to the fierce competition (number of topic pages to be found in Google), SEO has become more difficult and thus more time-consuming/cost-intensive in recent years. Compared to SEA (i.e. advertising via Google Ads), SEO is not suitable for short-term strategies, but offers more value for long-term goals.

With the necessary budget, trust and patience, SEO will lead to steady visitor growth. This is the foundation for all further goals. SEO can be measured well and has a lasting effect on the entire project. SEO is therefore an investment in the future of the company and one of the most important factors for the digital success of the company.